THE ROLE OF REGIONAL GOVERNMENTS IN EMPOWERING MSMEs THROUGH BRAND REGISTRATION IN THE ERA OF DIGITALIZATION: PERAN PEMERINTAH DAERAH TERHADAP PEMBERDAYAAN UMKM MELALUI PENDAFTARAN MEREK DI ERA DIGITALISASI

Abstract

This research discusses the role of local government towards the empowerment of Micro, Small, and Medium Enterprises through trademark registration in the digitalization era. This research aims to find out how the urgency of trademark registration in providing legal protection to business actors and the role of local governments. As stipulated in Law Number 23 of 2014 concerning Regional Government, it is explained that the provisions regarding cooperatives, small and medium enterprises are the authority of the Regional Government in the implementation of mandatory affairs in facilitating Micro, Small and Medium Enterprises through trademark registration in this digitalization era. The research method used in this research is normative juridical research method using primary and secondary legal materials which are processed qualitatively using deductive logic. From the results of the research presented, it can be concluded that the local government synergizes with the Directorate General of Intellectual Property in helping businesses get trademark protection through first, organizing socialization activities for trademark registration of Micro, Small and Medium Enterprises products that can be done with an electronic system with the aim that businesses understand the importance of trademark registration for their products. Second, the local government can facilitate the existence of collective brands in each region that will be used by economic actors of Small and Medium Enterprises with the purpose of fostering the pride of each region of the product origin of the region. The trademark registration of Micro, Small, and Medium Enterprises is done collectively as a form of empowerment. Trademark registration system in Indonesia embraces constitutive (first to file) where in this system requires the registration of Trademark in order for a Trademark can get protection, protection is only valid for registered trademarks.